Our Gold Coast Swim Week SZN3 Journey

What an incredible experience.

It all began when I was approached by one of the Gold Coast’s top stylists, Michael Dunn, with an invitation to showcase MR PALM at Gold Coast Swim Week SZN3. From that moment, the journey unfolded into something truly special.

The event, founded by the amazing Jazmine Jenner and Georgia Phillips, continues to raise the bar year after year. These two incredible women have built something world-class. An event that doesn’t just celebrate Australian swimwear and resort fashion, but places the Gold Coast firmly on the international fashion map. Their dedication and creative vision shine through in every detail, from the flawless runway production to the incredible community it brings together.

This year’s Swim Week was a vibrant celebration of sunshine, style, and creativity. The line-up featured an exciting mix of established and emerging designers, alongside international talent like the Black Tape Project, who brought an unforgettable artistic edge to the show.

For MR PALM, it was a proud moment to see our mens resortwear collection come to life on the runway. The flow of lightweight fabrics, the coastal-inspired prints, and that effortless confidence that defines the MR PALM aesthetic. Seeing the models walk beneath the lights, with the ocean energy in every look, was something I’ll never forget.

Beyond the runway, the opportunity to connect and collaborate with other like-minded industry professionals was incredibly valuable. The creative exchange between designers, stylists, photographers, and artists, reminded me of how inspiring and supportive the Australian fashion community truly is.

A special shoutout goes to Romeo, the head of media, whose team displayed incredible talent behind the lens bringing the entire event to life. The content produced during and after Swim Week captured the atmosphere perfectly.....every detail, every emotion, every moment of magic.

Walking away from this experience, I feel grateful, inspired, and motivated to keep pushing MR PALM forward. Gold Coast Swim Week wasn’t just a showcase, it was a celebration of creativity, connection, and coastal style at its best.

Here’s to more moments like this!!!

Cheers,

Sharna - Designer / Owner

Mr Palm

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